Toronto Raptors' star and NBA Champion OG Anunoby takes a liking to British basketball powerhouse London Lions. The British born NBA star joins 777 Partners as minority owner after purchasing stake in Lions. OG Anunoby sees 777's vision of growing the sleeping giant market that is basketball in the U.K and also wants his investment to motivate the youth into seeing a future in basketball.
“IT’S GREAT TO SEE EVERYTHING THAT IS GOING ON IN BRITISH BASKETBALL RIGHT NOW, WHICH IS WHY I AM REALLY EXCITED TO JOIN THE LONDON LIONS. I JUST WANT TO DO MY PART AS A ROLE MODEL TO ALL THE YOUNG HOOPERS IN LONDON AND ACROSS THE ENTIRE UK. I LOOK FORWARD TO VISITING THE TEAM IN THE OFF-SEASON AND CAN’T WAIT TO HELP BUILD WITH THE ORGANISATION.”
- OG Anunoby Via London Lions
OG's investment could be the tipping point that British basketball needs, potentially helping other NBA stars and professional athletes see the value in British hoops. Speculation of growth aside, one thing is for certain, despite the naysayers, 777 are great for hoops in the U.K.
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